What's Shaping Taste
Stay in the know with the latest industry news, trends and insights to inspire your next innovation
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Flavor
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Flavor
Market Trends
Flavor
Sauces & Dressings
Next Level Flavor Innovation: Sauces, dressings and marinades are fertile ground for flavor ideation
Market Trends
Flavor
Comfort is fueling flavor trends
KANSAS CITY — The days are getting shorter, the prices of products like beef and coffee continue to rise, and the chaos in the world seems to be intensifying. The solution for many is comfort foods and flavors.
Market Trends
Flavor
Outlook 2026: Flavor Trends
As consumers navigate uncertainty, they’re turning to flavors that excite, restore, and comfort—trends identified by flavorists, chefs, and trendspotters.





